1. Tell me more about Shiseido.

2. I have an oily T-zone, my cheeks tend to be dry and I'm in my 20s, what is the best line for me?

3. What is the best way to treat normal to combination skin and defend against early signs of aging?

4. What is the best way to treat dull skin for a brighter complexion?

5. What is the best skincare line to use for mature, dry skin that includes anti-aging benefits?

6. What is the High Performance line?

7. Can I mix products from different skincare lines?

8. Why do I need to use a softener and how is it different from a toner?

9. What is the difference between a moisturizer and a serum or essence?

10. Are eye products really necessary?

11. How do I treat acne, blackheads and large pores?

12. Are there any products that may help to reduce the signs of cellulite?

13. Do I need to wear sun protection year-round?

14. What is the difference between SPF and PA?

15. How can I find the right foundation shade and formula for me?

16. What is the best way to conceal dark circles and imperfections?

17. How do I keep my makeup looking fresh all day?

18. Are Shiseido products ophthalmologist and dermatologist tested?

19. What happened to the Shiseido Studio?


Still have a question? Email a Shiseido Beauty Expert directly.


1. Tell me more about Shiseido
Pronounced SHE-SAY-DO, Shiseido is the oldest cosmetic company founded in 1872. It is a company rich in Japanese tradition yet fiercely contemporary, for people of all nationalities, backgrounds, ethnicities and cultures. Shiseido is dedicated to high quality, high image and high service and has created skincare products and regimens for every phase of a woman's life. Within its full range of product offerings are three basic skincare lines, a high-performance category for special care and a brightening line. In addition, Shiseido has a body care, sun care, and a men's line. Shiseido is best known for its signature facial massage service that is practiced daily at counter. Years of Shiseido research have shown that regular facial massage strengthens and tones the skin's muscles to help prevent sagging and wrinkling. Visit a Shiseido counter to make an appointment for your complimentary facial massage today.
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2. I have an oily T-zone, my cheeks tend to be dry and I'm in my 20s, what is the best line for me?
We suggest our Basic Beauty Method-cleanser, softener and moisturizer in our Pureness line as the basic skincare for oily skin followed by one of our special care products for effective targeted solutions to eliminate blemishes, control excess sebum and shine, and minimize the appearance of enlarged pores.
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3. What is the best way to treat normal to combination skin and defend against early signs of aging?
Stress is a part of life, but you can help combat its effects with Shiseido's The Skincare line, which treats and stabilizes stressed skin to achieve a vibrant, beautiful complexion and peace of mind. We recommend using the Basic Beauty Method-cleanse, soften, and moisturize in The Skincare line and the Renewing Serum to provide firmness and smoothness to the skin.
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4. What is the best way to treat dull skin for a brighter complexion?
White Lucent is Shiseido's renowned brightening line that is infused with the most advanced ingredients to fade the look of dark spots for exceptional clarity. The line consists of our basic beauty method-cleanse, soften and moisturize and other targeted advanced care products, all of which can be added to any skincare regimen. The Concentrated Brightening Serum is a high-performance brightening treatment that effectively suppresses melanin formation to reduce dark spots and freckles for a radiant complexion.
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5. What is the best skincare line to use for mature, dry skin that includes anti-aging benefits?
Benefiance was designed specifically for mature skin to fight aging while targeting and treating maturing skin's most critical needs. Using the Basic Beauty Method-cleanse, soften and moisturize within the Benefiance line is a good place to start. Other products like Wrinkle Lifting Concentrate and Firming Massage Mask are all excellent anti-aging products.
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6. What is the High Performance line?
Shiseido's High Performance line offers the most innovative anti-aging technology. These advance skincare treatments target wrinkles, sagging, firming and dullness. The Bio-Performance Advanced Super Revitalizing Cream is an excellent product to start using if you are looking for anti-aging benefits.
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7. Can I mix products from different skincare lines?
Yes, all Shiseido products are formulated with the most innovative technology so that you can layer and use products from different lines together.
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8. Why do I need to use a softener and how is it different from a toner?
A softener is part of the moisturizing process, while a toner is part of the cleansing process. Shiseido has developed softeners in each skincare line that are formulated to soften, rehydrate and enhance the effectiveness of a moisturizer. Many of these products offer slight exfoliation as well as restore clarity for a softer and smoother complexion. Softeners are an essential part of our 1-2-3 regimen-cleanse, soften and moisturize.
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9. What is the difference between a moisturizer and a serum or essence?
A moisturizer is an essential part of the Shiseido's recommended 1-2-3 beauty regimen that is used after cleansing and balancing to protect the skin as well as offer moisture-retention benefits encouraging a healthy complexion. A serum or essence is a specialized treatment for your individual concerns. Some are applied before moisturizers and some are the final step of a beauty method.
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10. Are eye products really necessary?
Yes, skin around the eyes is very delicate, thin and apt to show signs of age first requiring special care. Shiseido offers a variety of targeted eye treatment products.
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11. How do I treat acne, blackheads and large pores?
Young adult acne can be treated by using 1-2-3 regimen in the Pureness line. Blackheads can be treated with Pureness Pore Purifying Warming Scrub and Minimizing Cooling Essence. Enlarged pores due to aging can be treated with Bio-Performance Super Lifting Formula and Shiseido Facial Massage.
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12. Are there any products that may help to reduce the signs of cellulite?
Body Creator Aromatic Sculpting Gel is a light cooling gel with an empowering fresh scent that reduces the appearance of cellulite improving body contour. Other Body Creator products include Body Creator Aromatic Salt Scrub and Body Creator Aromatic Firming Cream.
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13. Do I need to wear sun protection year-round?
Yes, UVA rays reach earth all year round which increases the risk of damage to skin. UVA rays are primarily responsible for causing premature signs of aging, such as wrinkles and sagging. Shiseido offers a high SPF suncare line offering the Ultimate Sun Protection Cream SFP 55 or Ultimate Sun Protection Lotion SFP 60, as well as a highly nourishing cream or lotion for the face and body that defends against these powerful rays. All of Shiseido's sun protection products are recommended by the Skin Cancer Foundation as an effective sun protection.
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14. What is the difference between SPF and PA?
The SPF (Sun Protection Factor) shows the products ability to protect the skin from UVB (rays that burn). The higher the SPF, the more effect it has in defending against UVB. Shiseido developed a unique PA rating system to show the level of protection against UVA rays (aging rays), with the highest index being PA+++ as extremely effective protection.
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15. How can I find the right foundation shade and formula for me?
Shiseido offers many alternatives for various skin types and desired coverage.

  • For basic coverage
  • Dual-Balancing Foundation SPF 17  
  • For lifting(firming) benefits
  • Lifting Foundation
  • For light and dewy coverage
  • The Hydro Liquid Compact Foundation

    For help finding the best foundation formula and shade, the first step is to have your color matched by a Shiseido Beauty Consultant. Visit a Shiseido counter to make an appointment for to get a complimentary makeover today.

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    16. What is the best way to conceal dark circles and imperfections?
    The best way is to first treat the problem areas. For dark circles around the eye area, apply daily the Bio Performance Eye Contour Cream formulated with Vitamin C & E Derivatives. Once a week, you can use the Benefiance Eye Mask for added treatment. For additional coverage, you can use our award winning Concealer Sticks offered in 3 great shades to match your complexion.
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    17. How do I keep my makeup looking fresh all day?
    Perfect makeup always begins with good skincare. Follow the basic beauty method Ecleanse, soften and moisturize before you apply your makeup. To keep makeup looking fresh, you can use Shiseido's Pre-Makeup Cream or one of our Veils (colorless foundation) then touch up any imperfections with one of our Concealer Sticks or award winning foundations. As a last step, apply Enriched Loose Powder to set makeup and carry Oil Blotting Papers for touch ups during the day.
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    18. Are Shiseido products ophthalmologist and dermatologist tested?
    Yes, Shiseido products are ophthalmologist and dermatologist tested.
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    19. What happened to the Shiseido Studio?
    Shiseido Cosmetics (America) Ltd. announced that effective January 15th, 2005, the Shiseido Studios on Spring Street in New York City and on Broadway in Santa Monica, California will close. Opened in 1999, the mission of the Shiseido Studios was to increase visibility of the Shiseido brand in the United States as well as to introduce consumers to the brand's unique philosophy of offering free services and samples. The company's ongoing marketing programs include such highly successful programs as gStudio on Locationh which brings customized services such as facial massage and makeup application to customers within the department and specialty store environment. All Shiseido counters nationwide offer complimentary facial massage as well as other services.
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